Local Internet Marketing Services – What Does Your Business Require to Survive

Findable is the new grail for local small businesses. Buyers carry out their inquiries globally on Google, Yahoo, and Bing – then acquire locally. If your business is not findable – particularly in the first 7 listings in Google Places for your business category – your company is in danger of extinction.

To attract local customers and clients who need your products and services, you may need to turn to a local internet marketing specialist for non-traditional SEO like online yellow pages profiles, digital business cards, and mobile friendly websites.

Consumers have turned to Internet search for local products and services. Individuals who use yellow pages, newspapers, print classifieds, and local cable TV to find a product or service at a local business are disappearing day by day. Even my 83 year-old mother can shop local specials and print out coupons before going shopping.

Why does your company need Internet marketing at all?

To begin, it’s distinct from customary Search Engine Optimization (SEO). Established SEO techniques help make your website findable, which is all well and good. No harm. No foul. On occasion, it even helps elevate your other business listings.

General Statistics:

73% of all online action is related to local content

85% of web visitors depend on search engines and carry out over 16 billion searches a month

90% of those searches are for community vendors

66% of Americans use the Web to locate local businesses

54% of Americans have replaced their phone books/printed yellow pages with search – and nearly 100% for those less than 50 years old

82% of local searchers follow up their search with a phone call or walk-in

53% of U.S. online consumers research products online then buy at a local store or over the phone

43% of search engine users investigate or shop online then buy locally

Google’s share of local search – 72% (May 2010)
* Yahoo! – 14%
* Bing – 9%
* Ask.com – 2%

Unfortunately, most companies or people who provide local search or local seo are “geek-centric”. Technicians will dazzle you with acronyms like SEO, SERPs, and PPC campaigns. As a small business owner, I want customers or clients, not campaigns, branding, or useless hits to my website. How they do it does not concern me as long as their methods are white hat.

* I don’t care about the details any more than I want to know how my mechanic fixed my transmission.

* I want a consultant who will take my business information and spread it all over the Internet without asking me what I want. You are the expert. Fix it.

* I need to take care of my customers while you destroy my competition. Help me now.

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Internet Mad Men – http://internetmadmen.com – makes your business findable on the Internet for your local customers.

We specialize in making your business website findable to potential customers searching the Internet for your specific product or service.

In addition, we specialize in making your site mobile friendly for the many millions of Internet users who use smartphones to access the web.

Charles Lamm provides Local Internet Marketing Services for small businesses throughout the United States.