Local Internet Marketing Services

Local Internet Marketing Services – What Does Your Business Require to Survive

Findable is the new grail for local companies. Shoppers do their research globally on Google, Yahoo, and Bing – then buy locally. If your business is not findable – particularly in the first 7 listings in Google Places for your business niche – your company is at risk of extinction.

Leading edge local internet marketing gurus make your business findable to probable customers searching the Web for your specific product or service.

Internet search habits are changing. People who use yellow pages, newspapers, print classifieds, and local cable television to find a product or service at a local business are disappearing each day. Even my 83 year-old mother can shop local specials and print out coupons before going shopping.

Why does your business need local search marketing?

For one, it’s distinct from conventional Search Engine Optimization (SEO). Customary SEO strategies help make your web site findable, which is entirely well and good. Okay, as far as it goes. On occasion, it even helps raise your other business listings.

General Statistics:

73% of all online action is related to local content

85% of web visitors depend on search engines and conduct in excess of 16 billion searches a month

90% of those searches are for local vendors

66% of Americans exploit the Internet to locate local businesses

54% of Americans have replaced their phone books/printed yellow pages with search – and nearly 100% for those under 50 years old

82% of local searchers follow up their search with a telephone call or walk-in

53% of U.S. online consumers research products online then buy at a local store or over the phone

43% of search engine users research or shop online then purchase locally

Google share of U.S. searches holds at about 72% (May 2010)
* Yahoo! – 14%
* Bing – 9%
* Ask.com – 2%

Regrettably, most firms or people who offer local search or local seo are “geek-centric”. Technicians will dazzle you with tech speak like SEO, SERPs, and PPC campaigns. As a small business owner, I want customers or clients, not campaigns, branding, or useless hits to my website. How they do it does not concern me as long as their methods are white hat.

* Just fix my online problems. Bring customers to my door. Burn up my phone lines.

* I need a local internet marketing specialist who can get the job done without calling me six times a day. Prove you are the expert I need.

* I just want leads and more business. Get a customer to my website, and I will take care of the rest. Help me do that.

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Internet Mad Men – http://internetmadmen.com – makes your business findable on the Internet for your local customers.

We specialize in making your business website findable to potential customers searching the Internet for your specific product or service.

In addition, we specialize in making your site mobile friendly for the many millions of Internet users who use smartphones to access the web.

Charles Lamm provides Local Internet Marketing Services for small businesses throughout the United States.