Is a Mobile Friendly Website Required for Your Corporation

Posted: August 7, 2011 in Uncategorized
Mobile Friendly Websites – Is a Mobile Friendly Website Required for Your Corporation

Major shifts are taking place in the ways consumers, users, and visitors access the Internet.  If you are not using a mobile friendly website to remain in contact, you are giving 16% of your business to your competitors.  And that's at this point, when only 1% of small businesses have a mobile friendly form of their websites served up to their customer's mobile devices.

If you don't have a mobile presence, you risk losing ground to your competition, failing to relate with consumers, and missing out on opportunities to expand and strengthen your online internet marketing.  The responsibility now falls on site owners to take advantage of the exceptional possibilities mobile provides for connecting with the mounting number of site visitors who will certainly access their website on mobile phones.

More people every day are using iPhones, BlackBerries, Androids, smartphones, and cell phones to find companies, delve into products, and get in touch with businesses.

Making your site mobile friendly will guarantee that you reach a broader section of the target audience.  Many websites have content specially optimized for mobile visitors. The content might be simply reformatted for the normally smaller mobile displays, or it might be in a different format.

Mobile users outnumber PC users, 4 to 1. Most websites won't display properly on a mobile phone.  Most mobile sites are slow to load, hard to view, and don't offer the right kind of experience for on-the go customers.

Mobile websites are specifically designed for handheld devices – no one wants to browse a desktop website on their smartphone.  Research on mobile website usability shows that mobile-optimized websites dramatically enhance user experience and satisfaction, which makes a positive feeling when it counts.

A ClixForBrix mobile friendly website resolves these issues and satisfies your mobile visitors by giving them quick and easy access to the main information about your business. A ClixForBrix site is created with the mobile user in mind. You save customers and clients time and money, and you readily transform them into happy, paying customers.

As a customer, you can make me a raving fan for a couple of dollars a month – without paying thousands on phone apps and without changing your existing website.

How?

By adding a mobile friendly website that loads automatically in any browser when a customer uses a smartphone to check your site.

A mobile friendly website permits you to immediately engage users with mobile-specific features such as click-to-call and mapping. Furthermore, if you are a local business, mobile is specifically significant as more and more visitors find your site via location-aware technology that connects users to your website when they are in close geographic proximity.

A mobile friendly website places you in a position to stand out amid competitors – if your website does not appear good on a smartphone, users will move on to one that does. A mobile friendly website ensures that you – not your competition – capture visitor attention while you still have it. 

Your mobile friendly website can provide your customers direct access to your:

– phone number
– fax number
– address
– hours of operation
– map
– directions

and more, based on the description of your company.  With mobile web fast taking over, you would definitely be closing doors to potential clients if you don’t make your site mobile friendly.

A mobile friendly site offers your visitors essential information in a format simple to read on a wireless phone.

Mobile websites are created to take advantage of the special features of mobile phones to give the best possible experience to visitors. Besides adapting to the smaller screen of a mobile phone, they are additionally made easier to navigate by means of touch or a keypad and provide more direct access to the info that a customer is likely to need while on the go.

No doubt you are starting to see and read more and more concerning QR Codes lately.  This means that your advertisements, brochures, posters – even billboards – can contain QR codes which will direct visitors to mobile landing pages that contain much more information and interactivity than can be afforded on the printed page. This integration between print and web via mobile provides a new dimension of communication to any marketing or outreach effort.

With a well-optimized, mobile friendly website, your visitors will probably prefer to visit your website on their phone instead of a PC.

Even on high-end devices with large touch-screens, a mobile friendly website helps your site visitors quickly become happy customers with content and a design that’s suited to someone in a mobile context.  For example, potential customers can use the unique features of the mobile phone to get in touch with you such as the ‘call us’ feature, where with one touch they dial your business, and the ‘find us’ feature, which provides access to a Google map showing your business address and allowing the customer to obtain directions from their present location to your business.

This is the best time to have a mobile friendly site.  You will get noticed quicker.

Here's one thing I bet you didn't know:

Google Indexes Mobile Friendly Websites Separately

Consider the possibilities.

For Googlebot and Googlebot-Mobile, the URL organization does not matter as long as the user sees the correct page. For example, if I redirect mobile users from clixforbrix.com to m.clixforbrix.com, Googlebot-Mobile will understand, and both websites will be crawled and added to the appropriate index.

A mobile friendly website is usually a much less restrictive way to build a mobile presence as opposed to app development. 

Although you are able to add more pages to your mobile friendly website, you want to keep it lean and focused and fast loading on cell phones.

You can add a link on your main website to your ClixForBrix mobile friendly website. This can help increase awareness that the mobile friendly site is an option. This functionality is included as part of the ClixForBrix package, and can be easily put in place by the designer of your website or by us.

A few lines of code is what sends surfers to either your main website or your mobile website, depending on what device they’re using. For instance, if someone is accessing your website from a mobile phone, the mobile friendly website is shown.  If they’re accessing your site from a desktop computer, the main website is displayed.

Check your website to see if it's mobile friendly:  http://validator.w3.org/mobile/

Odds are, it's not.  See how a few of my websites rate:  http://clixforbrix.com/w3c-mobileok-checker/

ClixForBrix is a service that makes your small business easily available to mobile users with a fast and easy mobile friendly website. Millions of individuals are currently using their mobile phones to surf the Web and look for information and services. ClixForBrix ensures customers can easily find your business anywhere, anytime.

Thanks to its intuitive and easy-to-use interface, clients get immediate access on their mobile phone to all important information about your business and are able to contact you with just one click or touch.  In addition, you can choose whether or not to automatically send your mobile friendly website to wireless phone users, or include a link on your primary site giving the visitor the choice of which website to view.

All of this is hosted on our servers.  We create custom, php based, fast loading websites for all Internet enabled phones.

~ Charles Lamm

Tags:  mobile friendly website, mobile sms marketing

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