Is a Mobile Friendly Website Absolutely Necessary for Your Business

Posted: August 6, 2011 in Mobile Friendly Website
Tags: ,

Mobile Friendly Websites – Is a Mobile Friendly Website Absolutely Necessary for Your Business

Significant shifts are taking place in the ways buyers, users, and patients access the Internet. If you are not generating a mobile friendly website to remain in contact, you are giving 16% of your business to your competition. And that’s now, when only 1% of companies have a mobile friendly form of their websites served up to their clientele’s mobile devices.

If you don’t have a mobile presence, you risk losing ground to your competitors, failing to connect with customers, and missing out on possibilities to extend and strengthen your online internet marketing. The responsibility now falls on site owners to take advantage of the exceptional opportunities mobile offers for connecting with the mounting number of visitors who will certainly access their website on mobile phones.

More people every day are using iPhones, BlackBerries, Androids, smartphones, and cell phones to find companies, investigate products, and contact businesses.

A mobile friendly website is one of the few traffic generation media that reaches consumers while they are on the go.

Mobile users outnumber PC users, 4 to 1. Most websites won’t display properly on a mobile phone. Most mobile sites are time-consuming to load, difficult to see, and don’t give the right kind of experience for on-the go customers.

While there are numerous reasons for you to have a mobile friendly website, the leading one is that the use of mobile web is escalating. If numbers are to be believed, nearly 1/5th of Americans access mobile web on a daily basis.

A ClixForBrix mobile friendly website resolves these issues and satisfies your mobile visitors by giving them quick and easy access to the main information about your business. A ClixForBrix site is created with the mobile user in mind. You save customers and clients time and money, and you easily convert them into contented, paying customers.

As a customer, you can make me a raving fan for a couple of dollars a month – without paying thousands on phone apps and without changing your existing website.

How?

By adding a mobile friendly website that loads automatically in any browser when a customer uses a smartphone to visit your site.

A mobile friendly website enables you to immediately engage users with mobile-specific features such as click-to-call and mapping. In addition, if you are a small business, mobile is particularly significant as more and more site visitors find your site through location-aware technology that connects users to your website when they are in immediate geographic proximity.

What more could you ask for?

Your mobile friendly website can provide your customers immediate access to your:

– phone number
– fax number
– address
– hours of operation
– map
– directions

and more, depending on the nature of your local business. With mobile web fast taking over, you would definitely be shutting doors to consumers if you don’t make your site mobile friendly.

Your customers are already looking for you on their mobile phones. This is a huge opportunity for your business you don’t want to miss. If your business is not on the mobile internet, your visitors won’t be able to locate you.

Mobile websites are built to exploit the special characteristics of mobile phones to give the best possible experience to visitors. As well adapting to the smaller display of a mobile phone, they are additionally made simpler to navigate using touch or a keypad and offer more direct access to the information that a client is likely to want while on the go.

As a part of traditional print advertising, QR codes make it a snap for mobile phone users to access your site with one click. This means that your advertisements, brochures, posters – even billboards – can contain QR codes which will direct users to mobile landing pages that hold much more information and interactivity than can be given on the printed page. This integration between print and web via mobile provides a new dimension of communication to any advertising or outreach effort.

If you do have an existing website, ClixForBrix helps you keep the information on your mobile site in sync with information on your current site. But if you do not already have a website, you can easily use your mobile friendly website for PC and mobile users.

When I want to order a pizza, call a tow truck, or find an after-hours emergency animal hospital for my pet, I do not want to plow through a website to locate your telephone number. One click on a mobile friendly website, and you have my business.

At this time, only 1% of U.S. businesses has a mobile friendly website option.

Here’s one thing I bet you didn’t know:

Google Indexes Mobile Friendly Websites Separately

When I heard this, I was dumbfounded as well. Think about it.

If someone uses Google on their phone, the search engine will return hyperlinks to mobile friendly sites first. If only 1% of businesses have mobile options, your results will jump to the top of the SERPs – exactly where you want to be on customers’ phones.

A mobile friendly website is usually a much less restrictive process to build a mobile website in comparison to app development.

Although you are able to add other pages to your mobile friendly website, you want to keep it lean and focused and fast loading on cell phones.

You can add a link on your primary website to your ClixForBrix mobile friendly website. This will help increase recognition that the mobile friendly site is available. This functionality is included as part of the ClixForBrix package, and can be easily implemented by the designer of your website or by us.

A few lines of code is what drives visitors to either your regular website or your mobile website, depending on what device they are using. For instance, if someone is accessing your website from a mobile phone, the mobile friendly website is shown. If they’re accessing your site from a desktop computer, the regular website is displayed.

Test your website to determine if it’s mobile friendly: http://validator.w3.org/mobile/

Chances are, it’s not. See how a few of my sites rate: http://clixforbrix.com/w3c-mobileok-checker/

ClixForBrix is a service that makes your local business easily available to mobile users with a fast and easy mobile friendly website. Millions of individuals are currently using their mobile phones to surf the Web and look for information and services. ClixForBrix ensures visitors can easily find your business anywhere, anytime.

Thanks to its intuitive and easy-to-use interface, potential customers obtain immediate access on their mobile phone to all crucial information about your business and are able to contact you with just one click or touch. In addition, you can decide whether to automatically send your mobile friendly website to wireless phone users, or have a link on your primary site offering the visitor the option of which website to view.

All of this is hosted on our servers. We create custom, php based, fast loading websites for all Internet enabled phones.

~ Charles Lamm

http://clixforbrix.com
http://clix4jax.com

Tags: mobile friendly website, mobile sms marketing

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